Jong Fruit<\/a>, a Dutch strawberry producer. The partnership with Jong Fruit, which celebrates its 60th anniversary this year, marks a relevant milestone for Surexport\u2019s strategic plan, strengthening its position in Northern Europe, and achieving year-round production.
\nJong Fruit, with 24 productive hectares under glass, specializes in the year-round cultivation of strawberries, including the exclusive variety Inspire, already produced by Surexport in Spain.
\nJong Fruit\u2019s founding shareholders and key managers, brothers Arian de Jong and Rob van der Wouw will continue leading the business alongside Surexport.
\nRob van der Wouw: “For a long time I have believed in joining forces in an international soft fruit platform. During my first meeting with Surexport I immediately saw the many opportunities and synergies that were possible for both parties. Our shared passion for the Inspire variety confirmed my conviction. It was therefore not a difficult decision for me to sell my shares to Surexport and remain active within the team. Together with Surexport, I am determined to realize our plans in the expectation that this will take Jong Fruit and Surexport to a higher level than previously thought possible.”
\nArian de Jong: “I look forward to proudly leading the platform for Surexport in Northwest Europe in the role of managing director and diligently building on this strategic combination.”
\nWith this acquisition, Surexport will expand and continue diversifying its geographical production capacity into Northwest Europe, resulting in improved year-round supply of berries to main European retailers.
\nSurexport\u2019s CEO, Andr\u00e9s Morales said, “This acquisition fits perfectly within our growth strategy and allows us to strengthen our presence in Northwest Europe. We are delighted to welcome aboard the Jong Fruit team and work together towards becoming the undisputed leading European berry producer.”
\nSurexport, based in Huelva and founded in 1994, has generated sales in excess of \u20ac235 million in the 22\/23 campaign. With the support of Alantra PE, a leading Spanish upper mid-market private equity, Surexport is executing an ambitious buy-and-build strategy and organic growth plan and is expected to reach c. \u20ac340m in total revenue by the end of the 23\/24 campaign.
\nThe acquisition of Jong Fruit marks a promising step in Surexport\u2019s growth strategy, focused on innovation, quality, year-round supply and longstanding relationships with top tier European retailers.<\/p>\nFor more information, please contact:
\nSurexport<\/strong>
\nEmail: surexport@surexport.es
\nJong Fruit<\/strong>
\nEmail: info@jongfruit.eu
\nDirect sales of Dutch product:
\nEmail: sales@surexport.org
\nPhone: +31 6 15 15 11 39<\/p>\n","protected":false},"excerpt":{"rendered":"[Dongen, December 22, 2023] – Surexport, a leading European player in the production and commercialization of berries, has acquired a majority stake in Jong Fruit, a Dutch strawberry producer. The partnership with Jong Fruit, which celebrates its 60th anniversary this year, marks a relevant milestone for Surexport\u2019s strategic plan, strengthening its position in Northern Europe, […]<\/p>\n","protected":false},"author":3,"featured_media":1106,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"\n
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